Wednesday, January 16, 2008

Advertising "Dabba"ed

I was just going through all the channels of my interest sitting alone at home during this pongal vacation and was just bored of too much commercialization of the festive season, whosoever's movies are in theatre , suddenly from nowhere they will be there right in front of u for a big lecture abt the movie and all the stupid things they have undergone during shooting and ofcourse every actor/actress has the same answers and even the anchors has the same questions[this process was interesting when i was lil younger, but not atleast now :(] and for a change i just happened to stop at aaj tak [which is not my cup of tea]and heard very attentively at the news , it struck me every much.


The all day reliance buzzer ad now a days is "power on, india on", i liked the tune of the commercial so much , may be this made me stop at that news channel, as the news was abt the same.


In mumbia , as all of us know the dabbawala concept which is very much famous for its accurate delivaries [ i.e.99.9999% of deliveries are made without error, he is at CMMi level 6] is used for the advertising the reliance power. Each dabbawala will be given the prospects voucher , so that each one who recievs the dabba will recieve this voucher too and if impressed can immediately go for investing , just filling the voucher suppiled to them and inturn this dabbawaalas deliver back their respective vouchers filled in to the reliance outlets for further processing.


Howz the idea?[may sound to u stupid also],see instead of depending upon an agent standing near the gates of banks, roads and malls , this idea seemed to be better and brilliant to me , even touches the CMMI level6 with 0.00001% error;)

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